It's classic PR spin that has to be read in its entirety to be fully appreciated. Microsoft yesterday revealed the results of a survey by Ipsos and StrategyOne called the "Xbox 360 Holiday Entertainment Survey." The survey, which indicates that U.S. residents plan on doing much less travel and cutting back this holiday season due to to faltering economy, attempts to position the Xbox 360 as the must-have gift this year. Microsoft lists the key findings as:
- "60 percent of respondents are planning to stay at or close to home to save money over the holidays
- 71 percent are looking for one gift to bring the family together
- 89 percent are hunting for gifts that keep on giving
- 81 percent of adults in households with children are looking for gifts that provide entertainment while staying home this year2
- 86 percent of young adults hope to receive at least one video game this year
- 40 percent of adults will visit the movie theater less than last year."
After insisting that "being entertained at home is crucial to family happiness," the press release goes on to list the bundled holiday offerings for the Xbox 360, along with a brief mention of the Netflix partnership (which also requires a subscription to Xbox LIVE Gold, an additional cost).
But will it be enough to make an impact in the console wars? The Xbox 360 is still trailing the Nintendo Wii in console sales by 2 million, even though the Wii came out a year after the Xbox 360. Sony's PS3 netted all three voting spots in Amazon's yearly "Customers Vote" deals (with the Little Big Planet bundle currently in the lead for the deal). Microsoft needs to make up a lot of ground this holiday season, and the price slashing, along with the survey and Microsoft's "comparison tool" that allows users to compare the price of the Xbox 360 against other gift ideas, reek just a little bit of desperation.












Comments
Crucial enough that I'm buying one.
"Microsoft needs to make up a lot of ground this holiday season." You say that right after the PS3 comment as if. Why would they need to make up ground to something they have lead on which is pretty much the same lead when the PS3 was introduced? Not only that per NPD numbers we know it's leading it in the US by a large, large margin, and going into the key holiday season with a lot of momentum between the two. If you are using the PS3 Amazon example as anecdotal evidence, which it is, of course it is the number one pick because people do not want to pay $400 for one. 500 lucky people will get a PS3 for $200 just like last year when Amazon did similar. There also ahead in Europe versus the other HD console per Nintendo and MS. That line doesn't quite add up.
I'm pointing out that, with a year up on the Wii, the Xbox is still trailing by 2 million units, and no one is helping them push the 360 this year except, perhaps, for Netflix.
Last year's Amazon console deals were split for voting among the three consoles, IIRC, with the Wii winning. With the RROD lawsuits and no big game pushing it for the holidays, the price cuts and the "survey data" it's pretty obvious Microsoft lacks confidence in the 360's positioning.
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